Spicy Fiesta

Illustrator Photoshop

The goal for this project was to make a logo and create 2 to 3 deliverables. I aimed for the logo to be subtle yet impactful, conveying a sense of heat and energy to the viewer. The zigzag lines on the back of the cactus form the shape of the sun, symbolizing heat waves. The final design turned out well, and I showcased the logo on various products including traditional business cards, cover letters, and envelopes. Given the logo's association with heat, I decided to use it for a restaurant concept and named the establishment "Spicy Fiesta." I proceeded to design additional products for the restaurant, such as menus, take-out bags, and napkins.